CUSTOMER SURVEYS
Quantitative and qualitative surveys – market position, growth strategy, customer satisfaction & behavior
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Research of market opportunities (analysis of strategic potential and strategic gaps) | |
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Consumer research (buyer preferences, attitudes, product evaluation, price sensitivity) | |
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Retail research | |
| • | Customer satisfaction and loyalty studies | |
| • | Test-shopping (independent testing of retail chains) |
Methodology of customer surveys
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focus groups | |
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in-depth interviews | |
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mystery/test shopping | |
| • | field research | |
| • | retail research |
Capacity and expertise
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network of trained interviewers in Czech Republic, Slovakia, Poland, Russia | |
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strict quality control standards | |
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selection of respondents by standard methods | |
| • | data processing by standard tools (SPSS software) | |
| • | final report in printed and/or electronic format | |
| • | presentation and interpretation of data and results in tables and graphs |
Please send us details of your request and we will respond with a custom-tailored proposal and quotation.
REFERENCES 