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Security technologies market research

Partner search and meeting itinerary for an Irish producer of electronic access control systems
Completion: 2010 - 07
Target markets: CZ
Objective: One of the leading wireless security technology manufacturers in Europe requested EasyLink to arrange meetings with qualified and keen prospective distribution partners in the Czech Republic.
Results: EasyLink's consultant pre-selected and approached 28 prospects amongst companies involved in the distribution of alarm and access control systems. 6 companies confirmed interest in discussing possible cooperation.
   

Ukraine: EasyLink identifies key government and private sector contacts
Completion: 2009 - 08
Target markets: UA
Objective: Our client, a global leader in DNA testing and analysis, wished to identify contacts that would provide understanding of key players participating in the development of local DNA laboratories and missing person's projects as well as private companies that sell product lines linked to forensics and DNA analysis.
Results: EasyLink's consultant in Ukraine presented detailed profiles including verified contact details of 8 relevant entities. As per the client's request, this initial list of contacts was not qualified in terms of companies' interest in a new partner. We recommended the client to first approach the pre-selected private companies in order to gain understanding of their actual relations to and experience in supplying the Ministry of Internal Affairs DNA laboratory as well as their real capabilities in establishing contact with the government. We also provided the client with advice on how to best approach Ukrainian entities (e.g. government contacts have to be sent an official proposal, preferably in both English and Ukrainian language; large companies rarely allow a foreign company to directly approach their top managers during the initial contact phase; if a company requests receiving an e-mail initially, a phone call must always follow to confirm the e-mail was received by the appropriate manager, and later another call has to be made to obtain feedback).
   

Smooth 8-day trip to Hungary and Romania to meet prospective partners
Completion: 2006 - 10
Target markets: HU&RO
Objective: Following a successful market evaluation and matchmaking project in several CEE countries, our client, a Czech producer of identification systems, proceeded with visits of a dozen of selected companies across Hungary and Romania.
Results: EasyLink carefully planned out the most time- and cost-effective itinerary, optimizing travel distances and sequence of meetings before arranging and confirming all details with the respective local partners. The client received detailed driving instructions and maps; we also recommended hotels for each location visited in late 2006. A year later, we assisted the client with translation of complete original software manual into English.
   

Czech producer of security identification systems chooses from 20 serious candidates for distributorship
Completion: 2006 - 06
Target markets: BG&HU&RO
Objective: EasyLink was contracted to evaluate market potential and develop a feasibility study including market entry opportunities, strategies and possible obstacles. The analysis was conducted simultaneously in 3 CEE markets - Hungary, Romania and Bulgaria, and included market intelligence information on market size, competitors, prospective end-users, partners (installers, distributors), and also supporting marketing information such as key sector-specific trade fairs and publications. Short-listed prospective partners were directly contacted to evaluate their qualification for and interest in distributorship.
Results: A tailor-made study was delivered for each of the 3 target markets, in consistent format and structure, enabling the client to compare relative potential in the three countries. A total of 20 (!) prospective partners were identified, all confirmed serious interest in meeting the client - 8 in Hungary, 7 in Romania and 5 in Bulgaria. The client proceeded with market visits to Hungary and Romania within three months after project initiation, resulting in distributorship agreements with several companies.
   

Australian producer of fire and smoke protection systems enters the Czech market
Completion: 2003 - 09
Target markets: CZ
Objective: 1. Report on regulatory environment, recently used smoke and fire protection systems and description of situation on the fire protection markets 2. Describe targeted companies and institutions 3. List relevant decision makers influencing the product choice 4. Prepare a business meeting itinerary
Results: EasyLink provided a 20-page market assessment report, including market size evaluation, identification and screening of potential end-customers, analysis of competitive products already in the market, overview of current distribution and applications of fire&smoke protection systems, overview of engineering consultancies, testing authorities and procedures and sector-specific promotion opportunities. Secondly, EasyLink was able to open doors for the client, and arrange a dense meeting itinerary with 7 key potential end-customers, including major banks and large telecommunication companies.
   


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Security technologies market research in Central & Eastern Europe
Would you like to understand and estimate the market potential for security technologies in the CEE region? EasyLink provides professional expertise in strategic market research, market intelligence, competitive intelligence, market size analysis and market potential evaluation, competitive landscape and distribution structure study, identification of new customers and potential partners etc. Please contact us to discuss how we can assist your business objectives in export, marketing or sourcing.


Customer Search & Partner Search in Central & Eastern Europe
Are you seeking security technologies distributors, agents or buyers in Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Ukraine, Russia? We are experienced experts in search, identification, screening and pre-selection of business partners in Central & Eastern Europe, ranging from distributor search to profiling of prospective customers and identifying specific business opportunities; we assist our clients with sourcing in emerging markets and low-cost markets in the CEE region.