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Printing & packaging, paper industry market research

Identifying partners for a U.S. supplier of specialty paper
Completion: 2009 - 11
Target markets: CZ
Objective: Our client - recognized as the worldwide leader in research, development and manufacture of specialty latex, acrylic and other saturated base and demanding wet strength papers - wished to identify distribution opportunities in the Czech Republic.
Results: EasyLink's consultant approached managers at a total of 12 Czech companies to evaluate their interest in representing the client. After obtaining their final decisions, we prepared detailed profiles of the qualified prospects interested in direct talks with the client.
   

One of the leading flexography printing houses in the Baltic region goes after new business in Poland
Completion: 2009 - 08
Target markets: PL
Objective: EasyLink was requested to carry a customer/business partner search project and schedule meetings with qualified and keen companies.
Results: Our main task was to identify companies that use self-adhesive labels and shrink sleeve labels produced by the client. Thus, EasyLink's consultant in Poland identified and approached companies involved in production of processed food, beverages (alcoholic and non-alcoholic), household and car chemicals, cosmetics as well as advertising agencies and producers of packaging. We eventually targeted over 50 companies from all groups. The client travelled to Poland in August 2009 to meet managers of 5 companies ready to discuss terms and conditions of sourcing the labels from the client.
   

Irish supplier of antistatic bags targeting the Czech market
Completion: 2009 - 07
Target markets: CZ
Objective: A major manufacturer and distributor of ESD flexible packaging products wished to explore opportunities in continental Europe, first in the Czech Republic, and requested EasyLink to assess market potential and recommend prospective buyers for direct communication.
Results: EasyLink's consultant identified and contacted 41 potential partners - companies involved in electronics manufacturing and dedicated packaging suppliers. Our positive results indicated significant market potential existed for products offered by the client in the Czech Republic. 8 companies confirmed interest in discussing possible cooperation with the client!
   

Matchmaking project to identify a distribution partner
Completion: 2009 - 06
Target markets: CZ
Objective: EasyLink was contracted to identify potential distribution partners for a manufacturer of slide & cassette labelling printers used in hospitals, veterinary and industrial laboratories.
Results: EasyLink's consultant screened the market and identified 12 prospective partners whose managers were consequently contacted to evaluate their qualification and potential for mutual co-operation with the client.
   

Italian producer of adhesive labels looking for partners in the Czech Republic and Slovakia
Completion: 2008 - 04
Target markets: CZ&SK
Objective: Our client wished to identify and approach potential business partners among companies sourcing adhesive labels (retail chains, food/drink producers) and distributors of such labels and related equipment (shop scales).
Results: EasyLink identified and approached over 90 Czech and Slovak companies from the above-mentioned industries and presented them with a partnership opportunity as well as provided detailed information on the company and its products. 13 companies expressed interest in meeting the client. EasyLink prepared a detailed 4-day meeting itinerary including transport arrangements. EasyLink's consultants assisted the client during his entire stay in the Czech Republic and Slovakia.
   

U.K. producer of board trays for the food industry looking for a local partner
Completion: 2007 - 09
Target markets: CZ
Objective: EasyLink was commissioned to identify distributors of packaging products for the food manufacturing and food service sectors interested in representing the client on the Czech market.
Results: EasyLink recommended the client to meet with 5 well-qualified prospects with confirmed interest in direct talks.
   

Czech producer of paper accessories targeting Hilton Hotels across Europe
Completion: 2007 - 04
Target markets: CZ
Objective: Our client, already supplying Hilton Prague, wished to approach the Hilton Hotel chain in Munich, Germany and present its paper products to explore and generate sales potential. Based on the initial results, the client would decide on additional assistance.
Results: EasyLink approached the Hilton chain with substantial success, soon extending sales potential from just two hotels in Munich to the entire chain across Europe. EasyLink's positive campaign enabled the client to submit samples and quotations to the chain's key managers.
   

Identifying prospective buyers and partners for an Irish producer of self-adhesive labels
Completion: 2007 - 03
Target markets: CZ
Objective: Our task was to identify: a) key potential buyers in four selected industrial customer segments, and b) potential competitors/partners and describe their technologies, expertise and activities.
Results: EasyLink exceeded the project requirements (and client's expectations) by providing 49 end-customer profiles (each company was contacted to determine details of its use of self-adhesive labels, incl. technical requirements, annual consumption, current suppliers etc.), and further profiling 6 domestic manufacturers of adhesive labels as potential competitors/partners.
   

Graphic design and two-dimensional market and industry research in the Czech Republic, Slovakia and Hungary
Completion: 2006 - 12
Target markets: CZ&SK&HU
Objective: EasyLink was requested to prepare a detailed study of the graphic design and two-dimensional market and industry in the Czech Republic, Slovakia, and Hungary with an aim to strengthen the market position of the client by improving market information available and identifying the main opportunities and restraints of the graphic business environment.
Results: Over 40-page single-space detailed market surveys for each of the three countries were prepared mainly based on numerous telephone and personal interviews with graphic design experts. The reports provided the client with a clear insight into the sector's features and addressed market size estimates, description of buyers and suppliers, sales channels, technical infrastructure, quality and price comparison with other countries, market trends, investment programmes available, market access information for foreign players, national laws and regulations as well as particular opportunities. Entities interviewed in the course of the project included graphic designers, advertising companies, printing houses, professors at universities offering majors in graphic design and printing, independent market experts, industry associations and government agencies. EasyLink additionally presented notes from all interviews conducted.
   

U.K. corrugated packaging manufacturer targeting Lithuania
Completion: 2006 - 11
Target markets: LT
Objective: The company was exploring new markets in the Baltic States, as their historical reliance on wooden industrial packaging could make them excellent target markets. EasyLink was requested to identify keen wood fabricators already active in the export packaging sector and involved in bespoke wooden or composite packaging in industrial applications.
Results: During initial market research EasyLink's consultant learnt that another subsidiary within our client's group of companies has already opened a branch in Lithuania. After discussing the findings with the client, the project was stopped.
   

Colour change thermometry technology - British client exploring sales opportunities
Completion: 2006 - 11
Target markets: CZ
Objective: Identifying prospective partners and customers in the Czech Republic
Results: EasyLink successfully identified close to 10 companies meeting selection criteria specified by the client and at the same time interested in meeting and cooperation - based on careful evaluation of information provided to all prospective partners by EasyLink within the project.
   

Packaging materials and products supplier - partner search in 3 CEE countries
Completion: 2006 - 07
Target markets: CZ,HU,PL
Objective: A Czech producer of packaging products commissioned EasyLink to recommend interested prospective distribution partners in the Czech Republic, Hungary and Poland for direct talks.
Results: For the three countries combined, EasyLink recommended a total of 18 relevant partners ready to meet the client. The client was provided detailed profiles of all prospects that included their product offer, contact details, ownership structure as well as financial information.
   

U.K. supplier of video inspection and defect detection systems for the printing industry targets Ukraine
Completion: 2006 - 05
Target markets: UA
Objective: EasyLink was asked to identify sales and distribution opportunities in Ukraine and recommend qualified and keen partners.
Results: Our consultant compiled an initial qualified list of prospective partners involved in trading with equipment and consumables for the printing market, consisting of 12 companies. This list was developed by screening a large number of companies identified via search of trade fair catalogues, company websites and business directories. It is important to note that to the best knowledge and effort of the consultant, this initial phase was comprehensive and exhaustive for the Ukrainian market, where the number of companies relevant to the project is rather limited. Based on further study and telephone interviews the list was further refined - shortened to 8 real market leaders who were interviewed, provided our client's company and product information, and then contacted again for their response regarding their interest in meeting/cooperation with the client. In addition, we contacted printing companies (as potential direct buyers) to verify route to market and level of potential. 4 companies expressed readiness in direct negotiation with the client.
   

Canadian exporter of industrial markers and labels calls on Czech customers
Completion: 2004 - 12
Target markets: CZ
Objective: The client contracted services of EasyLink's consultant for a dedicated period of time to call on potential customers in the Czech Republic, determine their possible interest in their products, and arrange sales meetings where appropriate.
Results: EasyLink's consultant worked under direct management by the client to research and target potentially relevant buyers in the Czech Republic, and arrange appointments for the client's trip to the market.
   

U.K.'s print inspection systems manufacturer wishing to meet potential partners
Completion: 2004 - 04
Target markets: CZ
Objective: Identify possible buyers and distributors and set up meetings at the Drupa trade fair in Germany
Results: EasyLink's consultant in the Czech Republic identified 19 companies supplying the printing industry with flexographic machinery and equipment. The consultant then introduced the client and its products to their managers. 6 companies expressed interest in meeting the client at the trade fair.
   

Research of the Czech and Slovak packaging industry
Completion: 2004 - 02
Target markets: CZ + SK
Objective: A leading French packaging manufacturer requested EasyLink to map competitive landscape, market trends, consumer requirements and preferences in the packaging industry in the two countries.
Results: EasyLink developed a list of prospective customers across several key industry sectors and of competitive packaging specialist companies and conducted in-depth interviews with several dozens of key players.
   

Leading German packaging producer evaluating market entry strategies for the Czech Republic
Completion: 2002 - 03
Target markets: CZ
Objective: EasyLink was asked to prepare a feasibility study of investment/business climate, research potential customers and competitors and develop strategies for market entry.
Results: EasyLink developed an in-depth report describing the business environment and terms of starting and operating a company in the Czech Republic, including legal requirements, tax system, labour laws and costs etc. EasyLink also compiled an extensive database of prospective local customers in the cosmetics and pharmaceutical industries as the key potential buyers to be targeted by a future business unit.
   

Company background search
Completion: 2002 - 03
Target markets: CZ
Objective: EasyLink's task was to obtain information on a publishing house on behalf of a book distribution company interested in including their titles into their portfolio.
Results: We gathered background information on the entity in order to address our client's doubts about the publishing house's legal status, business activities and ownership structure etc. The consultant researched a multitude of secondary sources and information published by government institutions (Ministry of Interior, Financial Office and Trade Register) and interviewed the publishing house's director.
   

U.K. supplier of labelling systems assesses market potential in the Czech Republic
Completion: 2001 - 10
Target markets: CZ
Objective: We were asked to provide the key market information and identify potential customers in the Czech Republic amongst manufacturers of alcoholic spirits, flavoured alcoholic beverages and non-alcoholic beverages and beer as well as major suppliers of glass bottles.
Results: EasyLink put together a detailed report with key information on the sectors of interest and short profiles of key prospects which also included pictures of products to show the client how they bottle and label the beverages.
   

Irish company seeks new suppliers in the Czech Republic
Completion: 2001 - 09
Target markets: CZ
Objective: EasyLink was commissioned to prepare a series of meetings with producers of labels.
Results: We identified and contacted close to 20 suppliers of labels and inquired into their capabilities to produce a set volume of labels and stickers. 9 meetings were arranged for the client's three-day visit in the fall of 2001.
   

U.K. producer of video inspection print control systems seeking partners
Completion: 2000 - 05
Target markets: CZ
Objective: Our task was to identify prospective distribution partners and evaluate their qualification, interest and readiness in meeting the client at the Drupa fair to discuss particular business opportunities.
Results: We prepared profiles of 5 Czech companies ready to begin negotiation.
   


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Printing & packaging, paper market research in Central & Eastern Europe
Would you like to understand and estimate the market potential for printing, packaging and paper products and technologies in the CEE region? EasyLink provides professional expertise in strategic market research, market intelligence, competitive intelligence, market size analysis and market potential evaluation, competitive landscape and distribution structure study, identification of new customers and potential partners etc. Please contact us to discuss how we can assist your business objectives in export, marketing or sourcing.


Customer Search & Partner Search in Central & Eastern Europe
Are you seeking Printing & packaging, paper distributors, agents or buyers in Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Ukraine, Russia? We are experienced experts in search, identification, screening and pre-selection of business partners in Central & Eastern Europe, ranging from distributor search to profiling of prospective customers and identifying specific business opportunities; we assist our clients with sourcing in emerging markets and low-cost markets in the CEE region.